INDUSTRY: FOOD/RESTAURANT | PRODUCT: PRINT & DIGITAL
AB’s cuisine culture is a high-end restaurant located in Badlapur. It has a luxurious ambience with a multi-cuisine menu to please the customers. The challenges in finding a customer base included the location being far away from the highway in a fairly secluded area, the high-end ambience and steep prices of cuisines. The clients goals were to create brand awareness, increase in footfall and generate a crowd for a celebratory atmosphere on 31st December, 2017.
We provided a unique creativity through services to generate brand awareness and recall. A tagline was conceptualized. The client’s demand of a footfall was researched and deduced into a well-planned marketing strategy targeting foodies. We also devised a mini-campaign for the place to celebrate the new year’s eve. Throughout these campaigns, a number of services including designs for menu cards, hoardings, pamphlets and standees were provided to spread out a broad message. An audio visual recipe was designed to provide the unique experience.
This complex goal of creating brand awareness & increase in footfall on 31st December, firstly required an overall research which concluded the drawbacks and requirements of AB’s Culture Cuisine. To counter the misinformation or the lack of it about the restaurant, we created a campaign with a tagline to appeal to every foodie, a tagline which demands you to fill your tummy, “Bass Khate Raho”. This campaign ran on social media as well as print including hoardings.
To further increase footfall, a number of creative suggestions including some popular industry related offers were generated.
The marketing campaign’s tagline of “Bass Khate Raho” along with the various was provided was successful in gaining a surge in customers. The clients brief was met with an increase in footfall by 65%. AB’s Cuisine Culture was put on the map with the help of a shrewd and creative digital campaign. The insight of side stepping the challenges and focusing on the food of the restaurant is the reason for the success of this marketing campaign.
Marketing Collateral Design & Printing, OOH, Digital – Social Media Marketing