Ambience Surface Décor is a brand which has pioneered the home and surface décor space. It satisfies a wide spectrum of customer requirements besides catering to interior designers, architects, contractors and carpenters. The launch of their new showroom at Kalyan required a campaign to create a brand awareness and promote their service in the region.
A multi-platform campaign was provided for the successful launch of their showroom in Kalyan. On careful understanding of the requirements for a successful launch campaign, a range of services from Brochure design, In-Store branding, OOH design, Magazine advertising design and corporate gifting were provided to the client. On comprehensive research, we approached the launch campaign with a desire to showcase the style and sophistication of the brand. In accordance, the creatives focused on enhancing the beauty and luxury of a home. The theme of Imagine, Discover, Explore was brainstormed to magnify the art and design of the brand. The ambience, flooring, plywood, doors, wallpapers and the overall opulence of Ambience Surface Décor was showcased through advertising to create a standard for the brand in the space of Home Décor.
The entire launch campaign targeting the mediums associated with home décor in the form of brochures, magazine and in-store was successful for the brand. The theme of Imagine, Discover, Explore was triumphant in its message of creating a repute amongst the home décor community.
In-Store branding, OOH design, Marketing Collateral (Brochure, Product Catalogue & Corporate Profile)
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