Asiatic Marketing Pvt. Ltd. is a major competitor in the field of Plywood, Veneer and home décor dealers. This company hired us for the brand launch of their new product series. The brief was to create a new packaging for an entire product series of laminates. This packaging had to be effective in selling as well as creating a reputation for the product series.
To create a packaging for an entire product series meant designing a sub-brand in itself. We carefully analyzed the necessary steps for a distinctive packaging in the field. Based on the analysis, we provided services from nomenclature of products, logo and package designs to packaging execution. To deliver a high-toned design for an entire product series required a survey of the market.
The research revealed the customers preference for colors and distinctive patterns, especially on packaging of décor products and samples. Keeping this in mind, a highly imaginative and productive process was carried out to create the nomenclature and packaging of products in Edge Lamina series.
The distinctive characteristic of the product was pinpointed and the name, logo and packaging design was created to product display. Few names such as "Alluring Amber" means Fascinatingly outstanding! The touch of fascinating mysticism brings alive the ambience. "Wood Mood" means an Amazingly attractive!Myriad aspects create the diversity moods. Whatever be the mood, the aura around to synchronize with it. Elizabeth, Roman Candles, Feral Frames, Jazz & Blaze - names which paint a picture. A tagline and product description was provided for effective marketing.
Fascinatingly outstanding! The touch of fascinating mysticism brings alive the ambience. Wood Mood – Amazingly attractive!Myriad aspects create the diversity moods. Whatever be the mood, the aura around to synchronize with it. For this aspect reflects our preference and harmonizes our mood to the surroundings.
The distinctive characteristic of the product was pinpointed and the name, logo and packaging design was created to product display. Elizabeth, Wood Mood, Roman Candles, Alluring Amber, Jazz & Blaze - names which paint a picture. A tagline and product description was provided for effective marketing.
Modeling a successful product series packaging by following a particular design & naming pattern helped in providing a distinctive characteristic to the Edge Lamina brand. The quality of packaging execution added an element of sophistication to the products and the brand overall. The success of execution has ensured a growing customer base and reputation for Edge Lamina.
Naming, Brand Strategy, Brand Identity, Packaging Design, Photo Shoot, Advertisement Campaign
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