CAMPAIGN

The R.R. Hospital is a medical and research centre located in Dombivli. With a range of advanced medical facilities at its disposal, the hospital works towards providing accessible healthcare for a better society. The longstanding client requires a range of marketing, advertising and printing services for functional and promotional purposes.

Over a long duration of time, a wide range of services from Out-Of-Home advertising (OOH), brochure and printing have been provided to client. Also, a range of compartmentalizing services including X-rays files, folders and other hospital stationery have helped improve organization.

We understood the responsibility of being an advertiser associated with a hospital. We were intent on making a contribution towards increasing a social awareness about the hospital and its medical facilities in the community. The promotion of healthcare checkups was a social responsibility undertaken for the client along with CSR activities. Unlike brand awareness, a social awareness campaign about the hospital was managed on brochures and print media. The general approach was to change the prevalent social stigma of hospitals as a place to fear by spreading awareness and knowledge about healthcare.

The results of our longstanding association with R.R. Hospital are manifold, from an endless supply of hospital stationery to greater social awareness of R.R. Hospital in the community. There is an increase in turnover along with better understanding of healthcare in society

Branding, Brand Strategy, Corporate Profile, OOH

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